- The claim ‘Shell V-Power Britain’s N.1 Performance Fuel’ states Shell’s market shares leadership position in the premium fuels market.
- Kantar Worldwide data (calculated by reference to volume of premium fuel to a representative sample of 2,000 motorists over a 12-months period in both 2015 and 2016) states that Shell has the highest premium fuel market share.
- According to this data, Shell’s market share (volume %)of premium fuel is 53.1% (52 w/e data ending Jan 2017). 23
23 By market share according to Kantar Worldpanel data (calculated by reference to volume of premium fuel sales to a representative sample of 2,000 motorists in GB over a 12-month period in both 2016 and 2017.